I created the following scorecard for small publications and organisations in order to help them assess the absence or presence of social media on their site. Here are the questions. You can dowload the scorecard to calculate the results social_media_scorecard [PDF]
1. How social is your site?
Rate your site features following social media (2 points each)
__ RSS/feeds/syndication
__ Blogs
__ Bookmarks (delicious, digg, etc)
__ Tags
__ User comments
2. If you build it, users will find it …
Rate your site’s social media usability and find-ability (2 points each).
__ Social media features are prominently located (close to the top of the article)
__ Social media features have recognisable icons (delicious, technorati, RSS symbol)
__ Your site features a “how to” or “help” section that explains social media features
__ Your site blogs allow (and encourage) user comments, permalinking and tagging
__ There is little to no registration involved for participation
3. What is your web2.0 comfort zone?
Rate your comfort level around the following statements (2 points each)
__ Our site offers multiple points of social media participation
__ Our social media features are obvious and accesible
__ Our site hands over non-essential controls to users
__ Our site encourages reader-user feedback and discussion
__ We view ourselves as co-creators with our reader-users
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