This weekend, Seesmic founder Loic Le Meur inspired an interesting debate about the value and purpose of public relations in an age of many-to-many, community-centric entrepreneurship. It all started with this Tech Crunch article, PR secrets for startups, which led to Loic’s uncompromising response. You can find the rest of the conversation here - I especially like Scoble’s comments about going to the source and creating “experiences.”
Though I see the value of arguments on both sides, I have also concluded that PR - like marketing, advertising and publishing respectively -must come to terms with wired paradigms or sink ever deeper into a tarpit of traditional corporate conceit. It’s very simple: adapt or perish.
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