[survey] Social Media: Beyond adoption
- Are we truly past the adoption stage?
- What are the most significant barriers to adoption?
- What are the most critical “need to knows” with social media (in your organisation)?
These are a few of the questions I’m asking my social media savvy networks and visitors to my blog in my most recent survey: Social Media: Beyond adoption [survey is now closed]
After many years advocating for the adoption of social media use in education, publishing and business, I have come to my own conclusions about where we’re at, why we’re there and what the remaining challenges are. Before I share my own thoughts, I thought I’d ask for yours.
Are you a social media advocate in your organisation, school or professional field? If so, please take a moment to share your experiences and perceptions by clicking on the link above.
Once I have closed the survey, I will share the results of my survey in a follow up post.
It’s rather quite interesting how social media has integrated itself into so many lives yet there is still a large gap for so many organizations (business or otherwise). They want to be involved but they’re not willing to put in the resources so they dabble in it and label social media as hype … or just not practical for use in ‘their own’ business.
From my own experience — a lot of it has to do with managing expectations and ensuring that the organization really understands what is necessary in terms of resources and time involved to develop a foundation and process to make social media a successfully integrated part of the business. Even then, unlike traditional publicity and marketing campaigns where it typically involves “the launch” and “the results” — social media requires active participation, tracking, and constant modification or tweaking.
In essence … it’s a learning curve for everyone — even the person behind the social media initiative :)
What a great comment. thank you! As I’ve said before, I think the greatest barrier to adoption is simple lack of curiosity and closed mindedness. There’s a difference between informed resistance and ignorant aversion. Getting through to the norm naysayers is tough. People who can address a person’s fears while encouraging them to explore are the kind of people you want on your team. They’re the new “deal makers” of the future. These people can explain tech without alienating or insulting the people they’re speaking to. They know how to frame the value in simple terms with solid examples. They’re a blend of geek, teacher, comedian and sage. They sure aren’t the people in IT!