Comments on: [survey] Social Media: Beyond adoption http://melaniemcbride.net/2008/10/08/survey-social-media-beyond-adoption/ education + emergent literacies Thu, 11 Mar 2010 06:12:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Melanie http://melaniemcbride.net/2008/10/08/survey-social-media-beyond-adoption/comment-page-1/#comment-625 Melanie Thu, 16 Oct 2008 15:39:56 +0000 http://melaniemcbride.net/?p=405#comment-625 What a great comment. thank you! As I've said before, I think the greatest barrier to adoption is simple lack of curiosity and closed mindedness. There's a difference between informed resistance and ignorant aversion. Getting through to the norm naysayers is tough. People who can address a person's fears while encouraging them to explore are the kind of people you want on your team. They're the new "deal makers" of the future. These people can explain tech without alienating or insulting the people they're speaking to. They know how to frame the value in simple terms with solid examples. They're a blend of geek, teacher, comedian and sage. They sure aren't the people in IT! What a great comment. thank you! As I’ve said before, I think the greatest barrier to adoption is simple lack of curiosity and closed mindedness. There’s a difference between informed resistance and ignorant aversion. Getting through to the norm naysayers is tough. People who can address a person’s fears while encouraging them to explore are the kind of people you want on your team. They’re the new “deal makers” of the future. These people can explain tech without alienating or insulting the people they’re speaking to. They know how to frame the value in simple terms with solid examples. They’re a blend of geek, teacher, comedian and sage. They sure aren’t the people in IT!

]]> By: Ehren Cheung http://melaniemcbride.net/2008/10/08/survey-social-media-beyond-adoption/comment-page-1/#comment-623 Ehren Cheung Wed, 15 Oct 2008 22:58:14 +0000 http://melaniemcbride.net/?p=405#comment-623 It's rather quite interesting how social media has integrated itself into so many lives yet there is still a large gap for so many organizations (business or otherwise). They want to be involved but they're not willing to put in the resources so they dabble in it and label social media as hype ... or just not practical for use in 'their own' business. From my own experience -- a lot of it has to do with managing expectations and ensuring that the organization really understands what is necessary in terms of resources and time involved to develop a foundation and process to make social media a successfully integrated part of the business. Even then, unlike traditional publicity and marketing campaigns where it typically involves "the launch" and "the results" -- social media requires active participation, tracking, and constant modification or tweaking. In essence ... it's a learning curve for everyone -- even the person behind the social media initiative :) It’s rather quite interesting how social media has integrated itself into so many lives yet there is still a large gap for so many organizations (business or otherwise). They want to be involved but they’re not willing to put in the resources so they dabble in it and label social media as hype … or just not practical for use in ‘their own’ business.

From my own experience — a lot of it has to do with managing expectations and ensuring that the organization really understands what is necessary in terms of resources and time involved to develop a foundation and process to make social media a successfully integrated part of the business. Even then, unlike traditional publicity and marketing campaigns where it typically involves “the launch” and “the results” — social media requires active participation, tracking, and constant modification or tweaking.

In essence … it’s a learning curve for everyone — even the person behind the social media initiative :)

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