melaniemcbride.net

The Google doc above is a very basic Google docs presentation I created to show to my classes and clients. It’s essentially a point form overview of the basic considerations for marketing an online publication – whether it’s a blog or large scale magazine. Remarkably, many publications that have a strong print strategy still lag behind on their web approaches. In some cases, bloggers have a more sophisticated approach to their online brand and analytics than the so-called pros.

I thought I’d take what I know and make it available for other educators and small publishers to learn more about how to position themselves in the same ways that professional publications do.