melaniemcbride.net

I just returned from another thrilling adventure in innovation at Magazines Canada’s Web Weekend series in Vancouver.
My talk: “The Sharing Revolution, ” outlines key trends, tools and barriers to adoption with social and participatory media approaches. I shared the bill on Sunday with fellow content producer and former Tyee marketing manager Lisa Manfield, who [...]

Excited to be heading off to Vancouver as a speaker at Magazines Canada’s Web Weekend series for Canadian magazine professionals. This is my second year presenting in the series.

The Google doc above is a very basic Google docs presentation I created to show to my classes and clients. It’s essentially a point form overview of the basic considerations for marketing an online publication – whether it’s a blog or large scale magazine. Remarkably, many publications that have a strong print strategy still lag [...]

Along with her education piece, Lisa Mansfield also spoke with me about using social media in the workplace. From the interview:
LM: “What Advantages Does Social Media Have in a Work Environment?
MM: For my corporate clients, social media serves as a means of extending their brand reach, driving traffic to their websites and offering a variety [...]