About Melanie McBride is a researcher at Ryerson University’s Experiential Design and Gaming Environments (EDGE) lab. See her About page for more information.
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By Melanie, on February 25th, 2009 I just returned from another thrilling adventure in innovation at Magazines Canada’s Web Weekend series in Vancouver.
My talk: “The Sharing Revolution, ” outlines key trends, tools and barriers to adoption with social and participatory media approaches. I shared the bill on Sunday with fellow content producer and former Tyee marketing manager Lisa Manfield, [...]
By Melanie, on February 6th, 2009
Excited to be heading off to Vancouver as a speaker at Magazines Canada’s Web Weekend series for Canadian magazine professionals. This is my second year presenting in the series.
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By Melanie, on February 4th, 2009
The Google doc above is a very basic Google docs presentation I created to show to my classes and clients. It’s essentially a point form overview of the basic considerations for marketing an online publication – whether it’s a blog or large scale magazine. Remarkably, many publications that have a strong print strategy still [...]
By Melanie, on January 6th, 2009 Along with her education piece, Lisa Mansfield also spoke with me about using social media in the workplace. From the interview:
LM: “What Advantages Does Social Media Have in a Work Environment?
MM: For my corporate clients, social media serves as a means of extending their brand reach, driving traffic to their websites and offering [...]
By Melanie, on October 8th, 2008
Are we truly past the adoption stage? What are the most significant barriers to adoption? What are the most critical “need to knows” with social media (in your organisation)?
These are a few of the questions I’m asking my social media savvy networks and visitors to my blog in my most recent [...]
By Melanie, on April 12th, 2008 Has anybody else had a tough time explaining the value and purpose of Twitter to your non-Twittering friends, clients or colleagues?
After writing several lengthy emails, I threw all my best examples and links into a single message. My “Twitter explained” boilerplate is the result.
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By Melanie, on April 1st, 2008 I created the following scorecard for small publications and organisations in order to help them assess the absence or presence of social media on their site. Here are the questions. You can dowload the scorecard to calculate the results social_media_scorecard [PDF]
1. How social is your site? Rate your site features following social media (2 [...]
By Melanie, on February 2nd, 2004 Le Meur’s blog should be required reading for anyone who is invested in establishing (or managing) an online presence.
“Build and check your virtual identity and online reputation or you will be in trouble Build your virtual identity, fast [...] Here some the components of your virtual identity as I see it: – Google [...]
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