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TED: Larry Lessig – How Creativity is being strangled by the law
Scaffolding 101
I’ve been talking a lot lately at conferences and consultations about the idea of “scaffolding” content. Scaffolding isn’t new. It’s teacher talk for supporting a resource or learning objective with various structures such as: questioning sequences, introductory discussion, activities or some form of [...]

Beyond Blocking: Embracing the Social Web
View more presentations from Melanie Mcbride.

The slides above were prepared for a talk I gave with the Canadian Association of Communicators in Education, which represents Canadian information officers from school boards and principals associations.
Designed for non-techies, my presentation provides an introductory overview of web2.0 social media tools and [...]

Last week I taught my class about Creative Commons, Larry Lessig and remix culture. Over the weekend, still feeling inspired by remix culture, I checked out RIP: A remix manifesto:
“RiP: A remix manifesto is an open source documentary about copyright and remix culture. Created over a period of six years, the film features the [...]

I just returned from another thrilling adventure in innovation at Magazines Canada’s Web Weekend series in Vancouver.
My talk: “The Sharing Revolution, ” outlines key trends, tools and barriers to adoption with social and participatory media approaches. I shared the bill on Sunday with fellow content producer and former Tyee marketing manager Lisa Manfield, who [...]

Since graduating with an English literature degree ten years ago, I’ve made a good part of my living writing web and interactive content. Much of what I learned comes from online journalism practices, web usability via Nielsen and the web style guides I’ve worked with on various projects.
Last year, I put all the basics [...]

The Google doc above is a very basic Google docs presentation I created to show to my classes and clients. It’s essentially a point form overview of the basic considerations for marketing an online publication – whether it’s a blog or large scale magazine. Remarkably, many publications that have a strong print strategy still lag [...]

As some of you know, I’ve been following Larry Lessig for many years now and frequently applaud his ideas and contributions to emergent thinking around copyright, content and the commons.  I’m so pleased that he’s reaching an ever larger audience thanks to stuff like this. For those of you who are new to Lessig, these [...]

If you want people to share and bookmark your content you have to write with their needs in mind. Hard news style and web usability writing are key.
[tags: socialmedia writing webwriting usability headlines socialbookmarks ]
Let’s start with what you’ve just read.My keyword specific headline tells you what this post is about in plain language. The [...]