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Last week I taught my class about Creative Commons, Larry Lessig and remix culture. Over the weekend, still feeling inspired by remix culture, I checked out RIP: A remix manifesto:
“RiP: A remix manifesto is an open source documentary about copyright and remix culture. Created over a period of six years, the film features the [...]

I just returned from another thrilling adventure in innovation at Magazines Canada’s Web Weekend series in Vancouver.
My talk: “The Sharing Revolution, ” outlines key trends, tools and barriers to adoption with social and participatory media approaches. I shared the bill on Sunday with fellow content producer and former Tyee marketing manager Lisa Manfield, who [...]

Since graduating with an English literature degree ten years ago, I’ve made a good part of my living writing web and interactive content. Much of what I learned comes from online journalism practices, web usability via Nielsen and the web style guides I’ve worked with on various projects.
Last year, I put all the basics [...]

The Google doc above is a very basic Google docs presentation I created to show to my classes and clients. It’s essentially a point form overview of the basic considerations for marketing an online publication – whether it’s a blog or large scale magazine. Remarkably, many publications that have a strong print strategy still lag [...]

If you want people to share and bookmark your content you have to write with their needs in mind. Hard news style and web usability writing are key.
[tags: socialmedia writing webwriting usability headlines socialbookmarks ]
Let’s start with what you’ve just read.My keyword specific headline tells you what this post is about in plain language. The [...]

Has anybody else had a tough time explaining the value and purpose of Twitter to your non-Twittering friends, clients or colleagues?
After writing several lengthy emails, I threw all my best examples and links into a single message. My “Twitter explained” boilerplate is the result.

I created the following scorecard for small publications and organisations in order to help them assess the absence or presence of social media on their site. Here are the questions. You can dowload the scorecard to calculate the results social_media_scorecard [PDF]
1. How social is your site?
Rate your site features following social media (2 points [...]

The aptly titled “you don’t understand our audience”
Today while I was surfing through the most popular delicious links, I found this article (above). It’s about — well, I don’t actually know what it’s about because the content was locked behind a registration field.
CONTINUE READING below