[slideshare] Beyond Blocking: Embracing the Social Web

Beyond Blocking: Embracing the Social Web
View more presentations from Melanie Mcbride.

The slides above were prepared for a talk I gave with the Canadian Association of Communicators in Education, which represents Canadian information officers from school boards and principals associations.
Designed for non-techies, my presentation provides an introductory overview of web2.0 social media tools and [...]

Dunbar’s number: Social capital v. social signal in Twitter

NOTE: The following post was originally published in my Twitter blog “Beyond 140.” Find more of my Twitter-specific posts there.
“Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person [...]

Web Weekend Vancouver: Magazines get user-centric

I just returned from another thrilling adventure in innovation at Magazines Canada’s Web Weekend series in Vancouver.
My talk: “The Sharing Revolution, ” outlines key trends, tools and barriers to adoption with social and participatory media approaches. I shared the bill on Sunday with fellow content producer and former Tyee marketing manager Lisa Manfield, who [...]

“De-tagging” college students rethinking reputation

Over the past few years I’ve observed, with great interest, my students’ varying opinions about their identity and behaviour online. And because I teach professional, post-graduate industry courses, I have different expectations of maturity from 20-something university graduates than I would for at-risk teens.  A person in their mid to late twenties, seeking a career [...]