
Melanie McBride
Summary
I am a Canadian researcher-practitioner, educator, adjunct faculty with Toronto Metropolitan University Responsive Ecologies Lab (RELab), and founder of the Aroma Inquiry Lab. My research program investigates the material, environmental, and structural contingencies of learning in physically embodied and ‘offline’ domains of human practice, with a focus on independent, solitary practitioners. In addition to my academic research on practice I also create mixed-media scent applications for scholarly research/knowledge mobilization, cultural heritage mediation, arts interpretation, and specialized training.
My research
Drawing on several decades of teaching experience in secondary and post-secondary education, I directly observed how technology adoption didn’t ‘revolutionize’ education but de-skilled teachers and teaching and disempowered learners and learning. These lived insights informed the direction of my graduate studies and current research on ways of knowing and learning ‘as doing’ that have proven inconvenient for technologically-determinist and automated schemes of educating.
While there is an enormous body of scholarship on the social, cultural, and cognitive dimensions of teaching and learning, much of this work is dominated by disciplinary investments in particular institutional power bases rather than the needs or interests of individual learners or contexts of teaching and learning that are largely undertaken outside of institutions. More critically, these disciplinary investments institutional paradigms of educating also serve to evade material, environmental, spatio-temporal contingencies of teaching and learning that are inconvenient for massified and info-centric systems of educating as ‘content delivery.’
The most definitive examples of the kind of learning that is constituted ‘with and through’ materials, environments, and tools include forms of skilled, physically-embodied, and deliberate (e.g., leisure, sport, etc) practices that require specialized situated environments; specialized equipment, tools, or materials; and customized workflows to (safely) learn, develop, and master. More plainly, these are the kinds of practices that require space, time, and stuff to know and be able to do. For example, you cannot learn woodworking without access to the materials, tools, and expertise that are developed through authentically situated practice. This is why educational programs, courses, or entire fields of study (e.g., arts, trades, physical education, and even, some applied sciences) that require materials, practices, and situated learning experiences to know and do.
Another consequence of today’s info-centric educational paradigms, learning itself is often ‘sold separately’ as students, parents, and teachers now pay out-of-pocket for materials, equipment, and infrastructure that was once resourced by schools and institutions. This is not only reflected in the elimination of resource-contingent programs and courses (e.g., fine and performing arts, craft, physical education, ‘shop’ classes, and so on), but also the denigration of vocational education and skilled trades that accompanies paradigms of knowing as ‘saying’ rather than doing. As my colleagues and I have argued in our publications, materially contingent and physically embodied ways of knowing (as doing) are now also at risk of endangerment and extinction thanks to today’s increasingly ‘hands off’ educational schemes.
My theoretical orientation
My theoretical orientation is grounded in anti cognitivist James Gibson‘s ecological view of perception as a relational activity that is contingent on the material and in-the-world affordances of environments, materials, and phenomena in contrast with still dominant notions of learning as a purely mental accrual of indirectly acquired (representational) knowledge transmitted through disembodied, didactic, and behaviorist paradigms of instruction and assessment.
From this Gibsonian orientation, humans and animals alike cannot learn anything without the physical and tangible affordances of environments, materials, tools, and phenomena that constitute a philosophy of learning as an activity rather than the mere mental processing of transmitted information. From a pedagogical standpoint, this reflects the idea that we cannot understand the meaning of indirectly acquired (i.e., second-hand) representational and text-bound knowledge without the lived experiences to marry to the words. My emphasis on Gibson’s orientation to perceiving as an environmentally contingent activity similarly intervenes on the over-determination of cognitivist paradigms of perceptual learning that evade the role of external, material, and environmental contingencies that physically embodied and tacit ways of knowing entail. From this perspective, Gibson’s concept of affordances are not a ‘supplement’ to cognition (as his ideas are frequently framed) but its alternative (see Alan Costall’s work on the topic for further perspective).
Accordingly, my work calls attention to the limitations of (still) dominant mind-over-matter (i.e., representational and cognitivist) paradigms of educating that serve to reduce learning and teaching to a crude, mechanistic transmission of informational accrual, which Gibson similarly critiqued throughout his work on the limitations of cognitivist paradigms of perceptual learning. This same Gibsonian orientation, to the ecological and living contingencies of learning, teaching, communicating, and making, informs my research, teaching, and creative practices.
My knowledge mobilization activities

My Masterclass for The International Cool Climate Wine Symposium (ICCWS). Brock University.
As my colleagues and I explain in our recent publications, much of what is touted as ‘innovative’ educational technology merely affixes a new interface over outdated models of teaching-as-transmission and curriculum-as-content. To this end, my approach to knowledge mobilization as an experiential, physically embodied, environmentally situated activity extends my scholarly critique of indirectly-acquired, info-centric schemes of educating that myself and my colleagues refer to as ‘educational artifice.’
In contrast with educational (and algorithmic) artifice, my explicit emphasis on the material and authentically situated (i.e., site/location-specific) contingencies of tacitly applied learning with and through real materials, real tools, and the real environments in which real practices are actually undertaken in the real world extends the insights I developed during my doctoral field work and post-doctoral studies of the of high quality aromatic resources in contexts of cultural heritage mediation, perfumery, and wine education.
In my current role as an adjunct post-doctoral researcher at Toronto Metropolitan University’s Responsive Ecologies lab, I contribute to broad-based trans-disciplinary research involving tacit, experiential, and practice-based learning and making with an emphasis on knowing as doing. My scholarly contributions are mobilized through standard, peer-reviewed academic publications, conference presentations, scholarly colloquia, guest lectures, and more informally through public workshops and creative collaborations with major cultural and arts institutions and trade (hospitality sector) partners.
My emphasis on emergent and experiential forms of knowledge mobilization also reflects my indirect and unconventional path into academia as a mature graduate student. Early into my graduate studies, I participated in and facilitated smell-walks and smell-mapping activities inspired by the work of my late colleague and first scent-specific mentor, Dr Victoria Henshaw, whose collection Design With Smell I contributed to as a very junior scholar. This led to my participation in a small pilot study of smell mapping activities led by artist Kate McLean in Marseille (France), who single-handedly formulated an accessible and creative approach smell mapping and smell walking practices that she has used all over the world. I later facilitated similar types of aroma-centric inquiries and workshops in Toronto and Vancouver (Canada) as a means of scaffolding multimodal literacy as a physically embodied and environmentally situated practice rather than a purely interior, affective, or intellectual exercise.
As my doctoral research program evolved, I became more interested in the extra-social dimensions of scent beyond its over-determination as a kind of solipsistic ‘trigger’ for affect, memory, and subjectivity. I wanted to focus, instead, on the underlying material and environmental contingencies of sourcing and working with aromatic materials in deliberate and skilled practice, such as the time, cost, practices, and knowledge that are required to learn with and through aromatic materials rather than their sensorial effects or translation into symbolic or scholarly goods. While there is an enormous and ever-growing body of trans-disciplinary scholarship on smell and The Senses, much of this work has served to obscure the perspectives of non-academic practitioners who work with aromatic materials and understand them ‘from the inside out.’
To this end, my interest in sourcing/resourcing and creating aromatic learning resources contributed my conceptualization of the Aroma Inquiry Lab, which I founded in 2014 to extend the multimodal infrastructure of the Responsive Ecologies Lab (ReLab) at Toronto Metropolitan University based on insights developed in my doctoral and post-doctoral research and creative practices with scent. I have mobilized research insights involving aromatic materials for tangible technology prototypes, undergraduate and graduate events, arts exhibits, and industry partnerships.
This knowledge mobilization includes my facilitation of aromatic master classes for Brock University’s International Cool Climate Wine Symposium, where I led two hands-on workshops for sourcing and creating DIY aroma reference standards for odour characterization in wine, which I have also undertaken with The Independent Wine Education Guild (IWEG), the LCBO, the Canadian Association of Sommeliers (CAPS), George Brown’s Centre for Hospitality and Culinary Arts (CHCA), and independent workshops in collaboration with Canadian sommelier Veronique Rivest. In addition to these activities, I have created mixed-media scents for cultural heritage, arts interpretation, and exhibits and for academic workshops and developed proprietary non-invasive (i.e., passive, non-automated) scent delivery models for environmentally situated scent installations in built environments.
My practice
In addition to my work as a researcher, I create experimental scent applications for scholarly research and knowledge mobilization. My approach, which I call, ‘aroma inquiry,’ calls attention to aromatic materials, environments, and interactions as a missing modality of learning, teaching, communication, and making. My emphasis on the underlying materiality of aromatic materials as a learning resource reflects my pedagogical orientation to knowing ‘with and through’ inquiries of practice in contrast with an olfactory or sensory orientation to scent that resides at the site of consumption. From this standpoint, my practice emphasizes aromatic literacy from the inside out.
My unconventional path to scent creation followed my founding of the Aroma Inquiry Lab in 2013, which began as a small archive of raw, processed, and manufactured aromatic materials I had collected for purposes of teaching and learning. The focus of the lab was further refined from insights drawn from doctoral field work studies of scent-themed environments, interactions, and uses of aromatic raw materials for cultural heritage mediation in Grasse, France and related explorations of the creation of DIY scents based on my smell walking and mapping activities. After I defended my doctorate, I became interested in learning some of the principles of traditional perfumery, which I studied with American natural perfumer Mandy Aftel in her in-studio courses at her home atelier in Berkeley, California, who gave me the foundation of my perfumery knowledge. I later expanded on these foundations through a combination of self-study, materials courses, and mentorship from perfumers working mixed-media (naturals and synthetics) scent applications.
As an avid outdoors enthusiast since childhood and (very slow) long distance runner, my approach to aromatic inquiry also calls attention to the environmental sources of scent that reside at the other side of the nose and which encourages a more ecologically situated relation to scent that emphasizes source, rather than subjectivity (alone).
As a scent practitioner, I have developed original mixed media aromatic applications for scholarly knowledge mobilization, conference workshops, prototypes, training, and exhibits. My work includes rare, hard-to-find, and unusual ingredients that are as original and truly one-of-a-kind as the objects and artworks they accompany and as such provide an opportunity for people to smell something they would not otherwise have access to as my work involves costly materials and highly technical approaches to development, composition, and prototyping that do not scale for commercial fragrance. This is to say, my work provides a chance to interact with materials that are not present in commercial or low-budget/DIY scent applications.
In collaboration with curators from the Art Gallery of Ontario (AGO), I was commissioned to design, formulate, and compound four unique and historically themed scents for the epic Making Her Mark Exhibit, which you can read about in my interview with the AGO’s Foyer Magazine. I was later invited to re-develop five custom scents for the AGO’s multi-modal Art Cart, such as a whiff of Elvis for the gallery’s iconic Andy Warhol painting, ‘Elvis I & II,’ and four other scents inspired by the works of Mark Rothko, James Tissot, Tom Thomson, and Gustave Caillebotte that are featured in the gallery’s permanent collections. Most recently, I collaborated again with the AGO on two uniquely atmospheric scents for the exhibit David Blackwood: Myth & Legend.
Media and press
Beyond my own publications, my perspectives and work are featured in scholarly books, television (ICI/CBC), radio (CBC’s Metro Morning), and print media (La Presse), interviews (Foyer Magazine), along with academic and trade blogs. Click the link below to listen to my (very fun!) visit with CBC Toronto’s Metro Morning crew: CBC Metro Morning: The scent of human desperation.
Prior experience
After completing my undergraduate degree, I studied online writing and information design at Centennial College with an interest in interactive storytelling. For many years I worked as a freelance writer, editor, and content producer for independent and national digital media, including interactive fiction for Toronto’s Trapeze Media, digital heritage stories for CBC’s award-winning Digital Archives, educational content for Toronto’s Mystus Interactus Exhibits, digital training content for government clients, and consulting and talks for magazine and digital culture non-profits, such as Magazine’s Canada. These industry experiences led to my first instructional appointments teaching post-secondary and post-graduate courses in interactive writing, new media, digital reporting, and professional communications at Centennial College’s School of Communications, Media and Design. I have since taught courses at the secondary, post-secondary, graduate, and post-graduate level [my CCV is available upon request to academic hiring committees].
Education
I hold a B.A. (Honours/Specialist) degree in English literature from the University of Toronto, B.Ed. (Intermediate/Secondary) teaching degree from The Ontario Institute for Studies in Education (OISE), University of Toronto, and an M.A. and PhD from York University’s joint program in Communications and Culture. After completing my PhD, I was awarded a Post-Doctoral Fellowship from York University’s Faculty of Education that extended my doctoral research on aroma into the context of educational resources and reference standards used in the context of wine education and aroma training.
Qualifications
- PhD, Communications and Culture, York University.
- M.A., Communication and Culture, York University.
- B.Ed., Bachelor of Education (Intermediate/Secondary), Ontario Institute for Studies in Education (OISE), University of Toronto.
- B.A. Hons., Bachelor of Arts, English Literature, University of Toronto.
Additional Training + Certifications
- Additional Teaching Qualifications (AQ): Media I and II, York University/Ontario College of Teachers.
- Post-Graduate Certificate in Online Writing and Information Design, Centennial College, School of Communications.
- Ontario College of Teachers (OCT), certified secondary school teacher (Ontario College of Teachers) – current status: Inactive/Non-Practising.
- Certificates in Natural Perfumery (Introductory and Intermediate). Between 2017 and 2019, I travelled to Berkeley, California, to undertake courses with American natural perfumer Mandy Aftel at her home studio.