Melanie McBride PhD

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Social media in the workplace: Interview

Along with her education piece, Lisa Mansfield also spoke with me about using social media in the workplace. From the interview:

LM: “What Advantages Does Social Media Have in a Work Environment?

MM: For my corporate clients, social media serves as a means of extending their brand reach, driving traffic to their websites and offering a variety of ways for audiences to engage their content.

In today’s competitive workplace, emerging professionals should spend as much time using online tools for professional knowledge and development as they do developing their social life and personal interests. This is the difference between today’s world and the past. Insight is professional currency.”

In the meantime, I encourage you to comment and share some of your own thoughts on some of the challenges and benefits of using social media in the workplace.

This entry was posted in Uncategorized on January 6, 2009 by Melanie.

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